We are a modern-day market for everyday fashion and lifestyle. Our raison d'etre is to offer great design and quality, at democratic prices and in an increasingly sustainable manner.
Unlike fast fashion, we create versatile and timeless essentials that last beyond seasonal trends. Our products possess a refined, minimalist aesthetic and an effortless style.
Through the use of carefully selected, premium fabrics and materials, we create pieces that look better and last longer. A growing portion of our apparel is being made using more sustainable fabrics like linen and lyocell. Look out for a green logo when shopping on our website to know which items have been made with lower-impact fabrics.
We price our products so they do not become too precious to be enjoyed every day.
Explore modern essentials now, online and in our stores.